SaaS Deep Dives

Metrics that matter for subscription businesses

• Deferred Revenue Accounting: A SaaS Finance Guide

  If you run a SaaS business, there's a good chance you've celebrated landing a major annual contract—only to discover tha

  5 min read

• Revenue Recognition SaaS: Your Complete Guide to ASC 606

  If you've ever received a year's worth of subscription payments upfront and wondered when you can actually count that as

  5 min read

• Bookings vs Revenue: The SaaS Metrics Guide You Need

  If you've ever been confused when your sales team celebrates a massive quarter while your finance team looks concerned a

  6 min read

• Customer Acquisition Cost Formula: A SaaS Finance Guide

  Understanding the Customer Acquisition Cost Formula If you're running a SaaS business, understanding your customer acqui

  6 min read

• SaaS Magic Number: The Essential Sales Efficiency Metric

  If you're running a SaaS business, you're constantly wrestling with a critical question: Should you pour more money into

  6 min read

• Rule of 40 SaaS: The Ultimate Growth & Profitability Metric

  If you're running a SaaS company, there's one metric that investors, board members, and acquirers care about more than a

  4 min read

• Deferred Revenue Accounting Entry: A Guide for SaaS Finance

  If you're running a SaaS business and collecting annual subscriptions upfront, understanding deferred revenue accounting

  6 min read

• Net Revenue Retention: The Growth Engine for SaaS Success

  In the SaaS world, acquiring new customers gets all the glory. But here's what separates the winners from the also-rans:

  5 min read

• Deferred Revenue Accounting Entries: A SaaS Finance Guide

  If you've ever celebrated closing a $100,000 annual contract only to realize you can't recognize that revenue on your in

  5 min read

• The Rule of 40: Your Complete Guide to SaaS Financial Health

  If you're running a SaaS business, there's one metric that investors, board members, and acquirers care about more than

  5 min read

• Customer Lifetime Value Calculator: Your SaaS Growth GPS

  If you're running a SaaS business and flying blind on customer lifetime value, you're leaving serious money on the table

  5 min read

• Agency Cash Flow: Managing Feast and Famine

  The agency cash flow cycle is brutal. Big projects create cash surpluses, then gaps between projects create crunches. Here's how to smooth it out.

  12 min read

• Financial Metrics for Agencies

  Most agencies track revenue and forget everything else. Here are the metrics that actually predict success or failure.

  10 min read

• Fintech Integration: What Banks Won't Tell You

  Building software that integrates with banks sounds straightforward until you try it. The technical challenges are real, but the bigger obstacles are

  12 min read

• Hourly Rate Calculator

  What you should charge isn't about market rates—it's about your costs and target income.

  Tool + methodology

• When to Get a Line of Credit

  A business line of credit is insurance against cash flow gaps. Here's when to get one and how to use it.

  8 min read

• Agency Pricing Models: Hourly vs Retainer vs Value

  How you price determines how you work, what clients expect, and how much you can earn. Each model has tradeoffs.

  14 min read

• Project Profitability Analyzer

  That project felt busy. But was it profitable? Most agencies don't know until it's too late.

  Tool + methodology

• Resources

  Calculators, templates, and guides for agency and SaaS financial management.

  Tools and guides

• Runway Calculator

  Runway = Cash ÷ Monthly Burn. Simple formula, but the inputs require honesty.

  How long until the money runs out

• SaaS Metrics That Actually Matter

  SaaS companies can track hundreds of metrics. Most don't matter. Some actively mislead. Here are the metrics that actually tell you if your business i

  10 min read